The Importance of Having Your Own Product to Sell

The first one was set up 15 meters to one side of the ice-cream shop we were visiting. He had a guitar and had his guitar case open in front of him to collect the loose change of those walking by. He was pretty good and we stopped to listen to him for a moment or two before walking on and leaving $1-$2 in change in his case.

After buying our ice-cream we noticed another performer a little further down the street. This guy was something of a one man band with honky tonk guitar, harmonica, bells on one foot and a homemade kick drum/box on the other. He too had a case out for donations/tips but also was doing something that in my estimation pulled in at least 10 times the money that the other performer was making – he had two CDs for sale.

You could get one of his CDs for $15 and both for $25.

Not only was this guy pulling in tips like the other guy – but every 10 or so people to approach him was buying at least one of his CDs.

In the 15 minutes that we stopped to listen to this guy (our kids were fascinated by his act and caused quite a commotion by doing an impromptu dancing concert on the sidewalk in front of him drawing a big crowd) I saw him sell 8 CDs. He was obviously pulling in some decent money in comparison to busker #1.

Having a CD to sell was great for revenue but interestingly it seemed to also play a part in his overall act. People seemed to take him a bit more seriously than the other guy – I heard at least a few people comment to one another about the fact that he was obviously serious if he’d recorded a CD – it gave him credibility as well as giving him a talking point when chatting with people.